Approached us with a mission:
«Reset the brand and present its philosophy in a novel way.»
Who?
Luminarc
And more specifically?
Back in 1948, there lived Jacques Durand, who created a brand of high-quality, affordable tableware. Just as he envisioned, we have been savoring French traditions for 70 years: we eat exquisitely, even when we don’t need to celebrate anything.
Task scope:
  1. Creating a comprehensive OLV campaign
  2. Coming up with a new slogan
  3. Developing a video clip idea and script
  4. Filming the video and promoting it on the media
  5. Creating a New Year’s campaign with Ukrainian influencers
At Big Bangers, we decided that
“Luminarc is a timeless brand.
Because it’s simple, and its values matter to us as much as to our grandmas.”
We are sure of one thing: the enjoyment and aesthetics of life depend on details. When brewing your morning coffee, picking a mug that matches your mood is essential. Gathering a group of friends for lunch, serving food in gorgeous tableware matters. Small but important details in our daily routines create the mood for our whole life.
And so a new slogan was born:
“It matters ‘what,’ it matters ‘how.’ Luminarc”
Because it’s important what you eat, and how.
HOW DOES IDEA SPREAD?
OLV
We created a how-to product video showing how simple it is to turn the ordinary into the festive.
Everyone can be a master, an artist, and a muse in their kitchen.
New Year’s campaign with Ukrainian influencers
Next on the agenda was creating a New Year’s story.
Who are the heroes?
Non-culinary gurus. Lifestyle bloggers, actors, and models.
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How did that go?
“It matters ‘what,’ it matters ‘how.’” mission: Integration into life.
  1. Prepared 6 recipe cards, so bloggers could choose what they wanted to cook.
  2. Packed the cards along with Luminarc dinnerware sets and delivered them to each celebrity couple/family.
  3. Received a series of ambient Instagram posts.
“This is how freedom of speech emerged in the kitchen.”
Since then, festivities “for no reason” have become our office tradition. The French office even sent us a letter:
I want to share with you the comments of our French brand team.
We sent them your video today.
We also showed it to our colleagues at the office.
Everyone loved it I consider this a success 🙂
Media planning
In 2021, we developed a media campaign for Luminarc to launch in Ukraine.
What for?
– To strengthen the brand image and enhance the emotional connection with its audience.
– To improve the brand’s product quality, and design perception through association with its French origin.
– To boost the sales of the new colored opal dish collection.
To increase the demand for their products, we made them especially relevant at the time when our target audience was most interested in them.
We reached a significant part of the audience and built quality communication with it in a short time.

We chose a digital direction to achieve this.

Main tools:
FACEBOOK & INSTAGRAM ADS
YOUTUBE TRUEVIEW INSTREAM
For maximum reach during the advertising campaign
Additional ones:
YOUTUBE BUMPER ADS
For the higher contact frequency with the audience
We also care about WHAT we show and HOW MANY people will see it.
That’s why we’ve got these results:
20,2 MILLION VIEWS ON YOUTUBE
19,5 MILLION VIEWS ON FACEBOOK
20,2 MILLION VIEWS ON INSTAGRAM
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