{"id":2726,"date":"2022-11-16T16:09:59","date_gmt":"2022-11-16T16:09:59","guid":{"rendered":"https:\/\/www.bigbangers.com.ua\/softserve\/"},"modified":"2023-01-26T17:20:24","modified_gmt":"2023-01-26T17:20:24","slug":"softserve","status":"publish","type":"page","link":"https:\/\/bigbangers.com.ua\/en\/softserve\/","title":{"rendered":"SoftServe"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2726\" class=\"elementor elementor-2726 elementor-362\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d214771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d214771\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ad5927\" data-id=\"6ad5927\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81e1eb3 elementor-widget elementor-widget-text-editor\" data-id=\"81e1eb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.0 - 09-01-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tSoftServe \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ffc06b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffc06b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-127da4e\" data-id=\"127da4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98cc10f elementor-widget elementor-widget-text-editor\" data-id=\"98cc10f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tthe largest global IT<br>\ncompany with Ukrainian roots\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-310dd60\" data-id=\"310dd60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f922acc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f922acc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b09300c\" data-id=\"b09300c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee882ed elementor-widget elementor-widget-image\" data-id=\"ee882ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.0 - 09-01-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve.png\" class=\"attachment-full size-full wp-image-2895\" alt=\"\" srcset=\"https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve.png 2400w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve-300x169.png 300w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve-1024x576.png 1024w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve-768x432.png 768w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve-1536x864.png 1536w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve-2048x1152.png 2048w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve-700x394.png 700w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve-500x281.png 500w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c0220 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c0220\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5636efc\" data-id=\"5636efc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d90c0d8\" data-id=\"d90c0d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9385901 elementor-widget elementor-widget-text-editor\" data-id=\"9385901\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tApproached us with a mission:\n<span class=\"textfon\">\u201cDevelop Ukrainian voice for the company\u2019s inner work.\u201d<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76424c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76424c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7090387\" data-id=\"7090387\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9f1295 elementor-widget elementor-widget-text-editor\" data-id=\"e9f1295\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTask scope: \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-871293d elementor-widget elementor-widget-text-editor\" data-id=\"871293d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li>Creating an image of the Ukrainian-speaking brand employees<\/li>\n<li>Internal communication: rules and tips on brand\u2019s tone of voice<\/li>\n<li>External communication: rules and tips on brand\u2019s tone of voice<\/li>\n<li>SoftServe dictionary<\/li>\n<li>Step-by-step plan on writing various materials, including announcements, posts,<br \/>event descriptions, appeals, letters, or coming up with a creative for brand\u2019s souvenir bits<\/li>\n<li>Documents for employees to turn to when revising<br \/>the rules or editing their texts daily<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-907dd94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"907dd94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbdb65e\" data-id=\"cbdb65e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be836fc elementor-widget elementor-widget-text-editor\" data-id=\"be836fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHistory \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-83e68ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83e68ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ba436b6\" data-id=\"ba436b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dce4191\" data-id=\"dce4191\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab00497 elementor-widget elementor-widget-text-editor\" data-id=\"ab00497\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe worked with SoftServe multiple times, but it was surely the first one to work so closely and thoroughly. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5998886 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5998886\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8bb6904\" data-id=\"8bb6904\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ed3c6 elementor-widget elementor-widget-text-editor\" data-id=\"45ed3c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe should start with the fact that <span class=\"textfon\">SoftServe<\/span>\nwas already widely known as an IT company\nwith Ukrainian roots. <span class=\"textfon\">Indeed, it was a role model, \ninspiring others with its practices,\n projects, solutions, and unique approach.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-10145c7\" data-id=\"10145c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab9814 elementor-widget elementor-widget-image\" data-id=\"2ab9814\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1899\" height=\"1266\" src=\"https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve2.png\" class=\"attachment-full size-full wp-image-2898\" alt=\"\" srcset=\"https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve2.png 1899w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve2-300x200.png 300w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve2-1024x683.png 1024w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve2-768x512.png 768w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve2-1536x1024.png 1536w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve2-700x467.png 700w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve2-1200x800.png 1200w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve2-500x333.png 500w\" sizes=\"(max-width: 1899px) 100vw, 1899px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3431190 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3431190\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ca423b3\" data-id=\"ca423b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b6a142 elementor-widget elementor-widget-text-editor\" data-id=\"3b6a142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAnd here\u2019s the problem:\nits internal communication didn\u2019t properly reflect the brand;\nemployees <span class=\"textfon\">didn\u2019t have a distinct<\/span>\n<span class=\"textfon\">corporate image<\/span> in their minds either.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb45de2\" data-id=\"cb45de2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b96288 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b96288\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4b3eb42\" data-id=\"4b3eb42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9beb077\" data-id=\"9beb077\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abce34f elementor-widget elementor-widget-text-editor\" data-id=\"abce34f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThat <span class=\"textfon\">kind of image you would love to share both in your workplace<\/span>, your social media, <span class=\"textfon\">and just at a bar having a beer<\/span>\nwith your friends. This image existed in English but not in Ukrainian.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24423c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24423c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5af0278\" data-id=\"5af0278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ffc6af elementor-widget elementor-widget-text-editor\" data-id=\"2ffc6af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn Big Bangers, we believe:<br>\n<span class=\"textfon\">\u201cMany brands and companies are immeasurably cool and work hard,\nbut they don\u2019t have that unified\nvoice to tell about it \u2014\nloudly, vividly, originally.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-56baa1f elementor-widget elementor-widget-image\" data-id=\"56baa1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1899\" height=\"1266\" src=\"https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve3.png\" class=\"attachment-full size-full wp-image-2900\" alt=\"\" srcset=\"https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve3.png 1899w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve3-300x200.png 300w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve3-1024x683.png 1024w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve3-768x512.png 768w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve3-1536x1024.png 1536w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve3-700x467.png 700w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve3-1200x800.png 1200w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve3-500x333.png 500w\" sizes=\"(max-width: 1899px) 100vw, 1899px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f5fda3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f5fda3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d4662e\" data-id=\"9d4662e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b1838b elementor-widget elementor-widget-text-editor\" data-id=\"1b1838b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThey often lack time for such an important\nstructural part of their brand.\n<span class=\"textfon\">SoftServe chose us<\/span>, and we\u2019re proud\nto achieve such outstanding <span class=\"textfon\">results in just a month<\/span> of\n<span class=\"textfon\">project implementation.\u201d<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ad1de9\" data-id=\"8ad1de9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7fe499 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7fe499\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab1ac3f\" data-id=\"ab1ac3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07495d6 elementor-widget elementor-widget-image\" data-id=\"07495d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1899\" height=\"1266\" src=\"https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve4.png\" class=\"attachment-full size-full wp-image-2902\" alt=\"\" srcset=\"https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve4.png 1899w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve4-300x200.png 300w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve4-1024x683.png 1024w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve4-768x512.png 768w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve4-1536x1024.png 1536w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve4-700x467.png 700w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve4-1200x800.png 1200w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve4-500x333.png 500w\" sizes=\"(max-width: 1899px) 100vw, 1899px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70d5214 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70d5214\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520714e\" data-id=\"520714e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc8486f elementor-widget elementor-widget-text-editor\" data-id=\"bc8486f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tBut we can share some feedback on our work. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69b1b34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69b1b34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8f69ef\" data-id=\"e8f69ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b33db7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b33db7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c03e002\" data-id=\"c03e002\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d768a05\" data-id=\"d768a05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5175842 elementor-widget elementor-widget-text-editor\" data-id=\"5175842\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThere was a leader meeting today, where they\nespecially highlighted the excellent results of the Ukrainian\ntone of voice. When we introduced it to the newsletters,\nthe response to emails doubled.\nSo, there is quite a feedback; even numbers can testify to it. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb602c elementor-widget elementor-widget-text-editor\" data-id=\"8bb602c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAnd this is really cool. I wanted to share it with you,\nand I guess you\u2019ll be as happy about it. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e5de2 elementor-widget elementor-widget-text-editor\" data-id=\"51e5de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span class=\"textfon\">\u2013 Yura Marushenko<\/span> \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-350e863 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"350e863\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8edc25d\" data-id=\"8edc25d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c59dfdb\" data-id=\"c59dfdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91c0572 elementor-widget elementor-widget-image\" data-id=\"91c0572\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"873\" height=\"763\" src=\"https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve5.png\" class=\"attachment-full size-full wp-image-2904\" alt=\"\" srcset=\"https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve5.png 873w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve5-300x262.png 300w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve5-768x671.png 768w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve5-700x612.png 700w, https:\/\/bigbangers.com.ua\/wp-content\/uploads\/2023\/01\/softserve5-500x437.png 500w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SoftServe the largest global IT company with Ukrainian roots Approached us with a mission: \u201cDevelop Ukrainian voice for the company\u2019s inner work.\u201dTask scope: Creating an image of the Ukrainian-speaking brand employees Internal communication: rules and tips on brand\u2019s tone of voice External communication: rules and tips on brand\u2019s tone of voice SoftServe dictionary Step-by-step plan &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/bigbangers.com.ua\/en\/softserve\/\"> <span class=\"screen-reader-text\">SoftServe<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-2726","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bigbangers.com.ua\/en\/wp-json\/wp\/v2\/pages\/2726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigbangers.com.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bigbangers.com.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bigbangers.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigbangers.com.ua\/en\/wp-json\/wp\/v2\/comments?post=2726"}],"version-history":[{"count":22,"href":"https:\/\/bigbangers.com.ua\/en\/wp-json\/wp\/v2\/pages\/2726\/revisions"}],"predecessor-version":[{"id":3577,"href":"https:\/\/bigbangers.com.ua\/en\/wp-json\/wp\/v2\/pages\/2726\/revisions\/3577"}],"wp:attachment":[{"href":"https:\/\/bigbangers.com.ua\/en\/wp-json\/wp\/v2\/media?parent=2726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}