The Coffeerence
We were the ones who came up with a mission:
«To support the coffee industry in the uncertain pandemic times.»
In 2020, the pandemic forced the whole world into quarantine. Baristas, roasters, and coffee shop owners were left without a single source of income, let alone understanding how long the lockdown would last or how to survive after it ended. People were scared, as “nothing will ever be the same anymore.”
We decided to support the coffee industry and hold a global coffee conference to help businesses and hint them at what to do next.
Task scope:
  1. Surveying the target audience
  2. Composing an event-conference program
  3. Involving partners and speakers
  4. Communicating with lecturers
  5. Developing branding
  6. Creating a website
  7. Launching an online live broadcast
  8. Setting up a project “Challenge.”
  9. Preparing the event and its PR campaign
  10. Inviting the sponsors
  11. Repeating it in 2021
  12. Taking charge of SMM
“Whenever our cup of coffee is in danger, we’re ready to organize an international conference about it.”
We approached this task globally and decided to learn more about the pain of coffee shop owners, baristas, and people who work in the coffee industry.
This helped us to compose a program for the ceremony and, with the help of SCA, bring together key speakers, coffee shop owners, scientists, and coffee champions from all over the world.
Here are all the partners who helped us:
City Coffee Guide
“Galychyna”
Bravilor Bonamat
Sanremo
“Vienna coffee”
Amaro Averna Siciliano
Campari
Frangelico
WOW cacao
Aris
“Osvitoria Hub”
The next step was developing the brand’s logo and identics so that everyone could recognize our cofference in the face.
For a live online broadcast, we prepared a special website and platform.
—   In 3 weeks, more than 2000 people registered for our conference.
—   In 2 days of the conference, 32 speakers from 15 countries participated.
— More than 5000 users viewed the conference itself.
Project Challenge
We decided to bring together baristas and organize an online sampling challenge for them.
To make this a part of an online cofference, we came up with an activity that would tell about a new product, both in a situation of quarantine and apocalypse.
“If it’s a challenge, it should be the one with sampling. Free milk was scattered across the country, and a line of baristas wanted to make a specialty coffee with it and spread the word about this new professional milk.”
Using hashtag #ВСЕБУДЕКАВАЧЕЛЛЕНДЖ (trans. as #alliscoffeechallenge), you can find video demonstrations of baristas who accepted the challenge to make the coffee with professional milk.
As a result, the brand received 150 videos from baristas all over Ukraine, reaching 3000- — 5000 users along the way.
Except for the challenge, the brand reached over 600,000 views as a part of the conference’s media campaign.
Updating the website
We did a total makeover for the visual and navigational parts of the website and also added a blog, which would become a perfect platform for future coffee media.
Next year, we decided that it was too cool to forget about, so we created.
This time, we were ready to create the cofference’s tone of voice, slogan, name, design approaches, and rubrics. Oh, and we also started handling SMM and sold tickets to the news conference.
We were thinking: who were those people who keep developing and driving the coffee business despite closed coffee shops? We realized these were coffee punks! Despite the unclear future and obstacles on their way, real-life punks keep doing their thing and are even ready to tell their “competitors” about it. Thus, the slogan: Punks not dead! We used it across stylistics, rubric themes, speakers’ signatures, and their presentation topics.
And we also mixed in some motion and acidity into it.
Just look at this style:
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Indeed, we couldn’t do without “Galychyna” Barista Milk!
The online ticket sales exceeded our expectations, selling thrice more than we expected.
Ukrainian coffee shops stopped working and watched our live broadcast.
“Sometimes, recalling your youth and what it’s like — to be a coffee punk — brings unexpected success for your ‘grown up’ projects.”
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