Galychyna

dairy products company

Approached us with a mission:

“Come up with a concept for our yogurt advertising videos.”

Task scope:

1. Video concept for a lactose-free yogurt

Lactose-free products are not just for hipsters who follow food trends.

They are essential who those who have lactose intolerance.

“Galychyna has the Carpathian power. No lactose — no problems.”

The Carpathian nature inspired us to combine Carpatian flora and sunsets to visually convey our products’ lactose-free feature.

For some, being lactose-free is a trend, while for others, it means circling the supermarket shelves in search of alternatives.

And that’s how our lactose-free magic happened.

2. Video idea for a special yogurt

The Carpathians is a unique region, where even berries carry their authentic names:

Raspberry: malyna => malynnych

Blackcurrant: chornytsya => afyny

Lingonberry: brusnytsya => gogodzy

We took it even further, recollecting the authentic mountain ambiance.

What’s so special about the Carpathians?

Its dreamlike nature and berries. So let anyone who opens our new yogurt bottle feel the Carpathian power!

“Drink your yogurt — draw from the Carpathian power.”