Mastercard
Running this case since January 2021
Approached us with a mission:
“Re-launch company’s
social media communication and
take over brand’s SMM
in Ukraine and Moldova.”
Task scope:
- Communication approach on social media
- Social media content
- SMM-support
- Digital support for a joint Mastercard/Ukrsibbank project
Mastercard gradually teaches the world to live without
cash. The company believes that the future depends
on innovative technologies protecting every
every card, and even from fraudulent thoughts.
To immerse ourselves in the topic, we started making cashless payments more often and experienced what it’s like, to live by the “cashless” rules.
To immerse ourselves in the topic, we started making cashless payments more often and experienced what it’s like, to live by the “cashless” rules.
International companies are often coordinated by one
office. They all have strict rules they
must follow in everything — from scripts to colors they
should use. Of course, we accounted for that too.
Communication approach
on social media
Mastercard has its message — Priceless moments.
It emphasizes that experience makes life meaningful.
This message gives life to many sponsored events and
initiatives, as it keeps saying: cherish every moment you have.
“We had to inspire the brand’s “priceless moments” image with a new vision.”
We reinvented the main message and
brought it to life in its visuals and
social media rubrics. Posts became more
concise and informative.
Mastercard partners are restaurants, pharmacies,
gas stations, apparel shops, and other locations
where you can pay by card. This payment system
allows for many privileges for the cardholders,
so we have to keep them on track and informed.
Yes, there are many things you can’t buy with money,
but when you can, you have to make it as convenient as possible. Buy a coffee “to go”,
pay for new jeans and even pay for
utility bills — cashless payments become even
faster and easier.
“Create priceless stories with Mastercard!”
SMM-support
Talking about the truly priceless requires a new
SMM approach. The visuals became more vivid;
we added new faces and graphic accents to them.
Such a fresh approach increased
the number of active followers.
They didn’t just respond with emojis to our dynamic stories:
they started trusting the brand.
BEFORE:
AFTER:
We’re constantly entertaining, informing, and
encouraging our audience to engage with activities
and creative opportunities on the page.
+ Bonus project
We also worked hard to make the global Mastercard Priceless Planet Coalition
project famous in Ukraine.
It’s about planting 1 million trees by 2025 in the essential forests of our planet.
We discussed the all-things-environment on the UKRSIBBANK
BNP Paribas Group page; organized challenges and
competitions where people could win useful eco-prizes.
We guess it’s good when the brand is associated with
something beyond its main area of specialization.
What if a bank isn’t only about the banknotes?
What if a bakery isn’t only about freshly baked goods?
What if a bank isn’t only about the banknotes?
What if a bakery isn’t only about freshly baked goods?
At Big Bangers, we’re used to looking for those cracks you can look through and find something unique and beyond ordinary. That’s how we work!